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Public Asset Utilization Media

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PUBLIC AS A COMMON GOOD

Public asset utilization,
starting from the thinking.

Operated by the Institute for Social Vision Design (ISVD) ↗Sister media: KOSO 0 ↗Privacy Policy日本語で読む

ABOUT

Information you can decide on, and help getting there.

PUBLIC 0 is operated by the Institute for Social Vision Design (ISVD). It publishes articles on the rules and on real cases, and takes on work to move an individual review forward.

Handwritten line in the illustration: thinking about public assets together, from here on.

OUR ROLE

Looking things up,
and helping on your case.

We publish

We set out the rules, real cases and the practical questions, in a form where you can check the original source. Cases from elsewhere are kept distinct from work we were paid to do.

We set out what a decision needs

Where general information is not enough to decide, we look into the specific building, area and business, and set out the options and what is still unconfirmed.

We make the plan concrete

Dialogue, briefing material, proposal preparation: the work of moving a review forward with the people involved. Where it is needed, we bring in specialists or the production side.

PEOPLE

Who runs this

Naoya Yokota

Naoya Yokota

Representative Director, Institute for Social Vision Design
Contact for creative work
Creative producer and strategic designer

He runs what PUBLIC 0 publishes and is the first point of contact for studies, planning, dialogue and proposal preparation. For each enquiry he confirms which organisation takes it, what the work covers, and where a specialist has to be involved.

Research, planning and creative work may involve different organisations and contracts. We explain responsibilities and information-sharing arrangements before you engage us.

Background and researcher information

Specializing in public-private partnerships for public asset revitalization. With a background in landscape design and policy science, he provides end-to-end support for Park-PFI, Small Concession, and closed school reuse projects — from feasibility analysis to business design and proposal development. Licensed Real Estate Transaction Specialist.

ORCID ↗

We publish explanations of policies and cases with links to primary sources. Articles and illustrative samples are presented separately from commissioned work.

Explore published articles →

Institute for Social Vision Design

The organization researches how social problems are structured and supports the work of planning and carrying out responses to them. PUBLIC 0 is its way in for information and enquiries about public asset reuse.

CREATIVE

Put the plan in a form that gets across.

Turn a facility's role or a project concept into names, briefing materials and websites. We start with the intended audience and use, then define the creative work needed.

Choose the creative work you need.

  • Define the concept and name

    Clarify the users, the facility's role and why people would choose it. Deliverables can include a concept statement, name options and a communication direction.

  • Explain the proposal

    Structure and produce briefing materials, calls for participation and explanatory diagrams for internal review, community dialogue or procurement.

  • Reach the people who will use it

    Create websites and publicity materials that explain what a place offers and how to use it, with a clear plan for maintaining the information.

Discuss a creative project →

We publish how we work and what our information rests on.

The articles and the newsletter are free. Work on your case is taken on once the scope and the quote are agreed. Examples of what you receive are labelled as samples, so they are not mistaken for past contracts.

START A CONVERSATION

You can talk to us before your thinking is settled.

Tell us whether a facility has been chosen and what is giving you trouble. We will go through it and set out what we can take on and how it would run.

The first conversation is free

Ask about the work and the fees

Studies and documents are quoted before work begins.

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