SENNAN LONG PARK (Sennan Rinku Park) Park-PFI — Three-Party Collaboration: Osaka Prefecture Land + Sennan City Lease + Daiwa Lease
Sennan Rinku Park 'SENNAN LONG PARK' in Sennan City, Osaka is a coastal resort-type Park-PFI where Osaka Prefecture-owned land is leased by Sennan City, with a consortium led by Daiwa Lease developing and operating under Park-PFI. Selected through 2017 competitive public recruitment and opened April 2020 as Kansai's largest recreation + leisure hub.
TL;DR
- SENNAN LONG PARK is a three-party collaboration model of Osaka Prefecture land + Sennan City lease + Park-PFI operator
- 2017 competitive public recruitment selected a consortium led by Daiwa Lease (including E-DESIGN)
- Opened July 3, 2020 as Kansai's largest recreation + leisure hub, integrating sports + dining + leisure + glamping
Project Overview
Land ownership + lease + operator selection date / opening / operator
3-Party Model
Osaka Pref. land
Sennan City leases
Opening
July 2020
selected 2017
Integrated Design
4 domains
Kansai's largest
Sennan Rinku Park (nickname: SENNAN LONG PARK) is a large coastal park located in Sennan City, Osaka. The land is owned by Osaka Prefecture, and Sennan City leases it from the prefecture, becoming the project promotion entity. In 2017, Sennan City conducted competitive public recruitment and selected a consortium led by Daiwa Lease Co., Ltd. as the operator. E-DESIGN, with substantial track record in landscape design, joined as a member company. The park was originally scheduled to open on April 28, 2020, but was postponed due to COVID-19, and opened on July 3, 2020.
SENNAN LONG PARK utilizes Park-PFI (Public Offering Management System) and operates as Kansai's largest recreation + leisure hub. It is designed as a space where visitors can experience sports + dining + leisure + glamping as an integrated whole.
Three-Party Collaboration Model
Role division among Osaka Prefecture (owner) + Sennan City (lease) + Daiwa Lease consortium (operator)
SENNAN LONG PARK's distinctive feature is the three-party collaboration model of Osaka Prefecture (landowner) + Sennan City (project promotion entity, lessee) + Daiwa Lease consortium (operator). This model is adopted for business schemes in parks located on prefecture-owned land where municipalities take on project promotion.
| Entity | Role | Positioning |
|---|---|---|
| Osaka Prefecture | Landowner | Provides project land via lease contract |
| Sennan City | Project promotion entity | Leases from prefecture, handles recruitment + consensus building |
| Daiwa Lease consortium | Operator | Integrally handles development + maintenance + operations |
Daiwa Lease-led consortium integrally handles park development + maintenance + operations under Park-PFI. Osaka Prefecture, as landowner, permits the project through the lease contract, and Sennan City becomes the project promotion entity via lease. By having the municipality serve as project promotion entity, direct management of resident consensus building + tourism promotion coordination + economic ripple effects is achieved.
Three-party collaboration yields three significances. First, private utilization possibilities for prefecture-owned land greatly expand. Second, responsibility division between prefecture and municipality becomes clear. Third, it directly connects with municipal economic promotion strategy.
4-Domain Integrated Design
Spatial design of activity + community + marketplace + glamping
SENNAN LONG PARK adopts a 4-domain integrated design. It provides Activity Area (sports + outdoor experiences), Community Area (interaction hub for residents + tourists), Marketplace Area (local products + dining), and Glamping Area (accommodation-type resort facilities) as an integrated space.
The significance of 4-domain integrated design lies in extending visitor stay duration. Single-function Park-PFI cases (e.g., dining only) typically keep visitor stay to 1-2 hours, but 4-domain integration enables long-duration stays of half-day to full-day (1-2 nights with glamping use). Long-duration stays contribute to maximizing commercial revenue, becoming a precondition for independent-accounting business schemes.
Coastal Resort-Type Business Viability
Attraction potential from adjacent Sennan Marble Beach location
SENNAN LONG PARK is located adjacent to Sennan Marble Beach and Tarui Sennan Beach—coastal locations. On a coastal site facing Osaka Bay, it became a Kansai's-largest recreation base. These location conditions support the business viability of coastal resort-type Park-PFI.
Coastal locations have business viability characteristics different from urban parks. Urban parks assume commuter + day/evening commercial demand + weekend family demand, while coastal resort-type assumes weekend leisure demand + summer swimming demand + year-round outdoor demand. Seasonal variation is large, but per-visit customer spend tends to be higher.
Sennan Marble Beach has been branded as tourism since being designated Osaka Prefecture's first "Holy Land for Lovers" (2006), forming synergy with SENNAN LONG PARK. Tourism brand value not obtainable through standalone Park-PFI cases is achieved through synergy with adjacent facilities.
Implications for Other Municipalities
Preconditions for the prefecture-owned land + municipal lease public-private collaboration model
Three points to consider by municipalities referencing SENNAN LONG PARK.
First, the three-party collaboration model of prefecture-owned land + municipal lease + Park-PFI requires alignment of project promotion willingness between prefecture and municipality. Cases where prefecture does not wish direct Park-PFI implementation while municipality leases and promotes the project are relatively few nationwide, making consensus building between the two entities the key to business establishment.
Second, special location Park-PFI cases (coastal / river / lake) require business design presuming seasonal variation. Different from urban-type Park-PFI presuming year-round operation, business design covering year-round operating costs with peak-season revenue is necessary.
Third, 4-domain integrated design suits parks with sufficiently large spatial scale. SENNAN LONG PARK's coastal location provides vast space, but cramming 4 domains into small parks would impair each domain's spatial character, becoming counterproductive. Pre-consider compatibility between spatial scale and number of domains.
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