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Public Asset Activation in Shikoku — Potential and Challenges in a Blank Zone
Public Asset — Public Facility Management
Public Asset RevitalizationRegionalPPP/PFI

Public Asset Activation in Shikoku — Potential and Challenges in a Blank Zone

横田直也
About 5 min read

The four Shikoku prefectures (Kagawa, Ehime, Tokushima, Kochi) represent a 'blank zone' where PPP/PFI, Park-PFI, and Small Concession adoption significantly lags the national average. This article analyzes the structural factors behind this gap and emerging signs of change including the Sanuki Manno Park sounding and the Ehime PPP/PFI Regional Platform.

TL;DR

  1. The four Shikoku prefectures have virtually no Park-PFI or Small Concession adoption cases, constituting a nationwide 'blank zone'
  2. At Sanuki Manno National Government Park (Kagawa), a market sounding survey has been conducted, showing emerging signs of movement
  3. Ehime Prefecture established the 'Ehime PPP/PFI Regional Platform' in 2022, building an organizational structure to systematically support PPP/PFI adoption across prefectural municipalities

Current State of Public Asset Activation in Shikoku

PPP/PFI adoption status across the four Shikoku prefectures compared nationally

165

Nationwide Park-PFI deployments

End of FY2023

Minimal

Park-PFI cases in Shikoku's 4 prefectures

2022

Ehime PPP/PFI Regional Platform established

Among Japan's four Shikoku prefectures (Kagawa, Ehime, Tokushima, and Kochi), within the 165 parks nationwide where Park-PFI is being utilized, cases in the Shikoku region are extremely limited. No Shikoku municipalities were among those selected for the Formation Promotion Project, making it fair to characterize the region as a "blank zone" for PPP/PFI broadly.

National Comparison

Examining PPP/PFI adoption by region reveals clear trends:

RegionAdoption StatusBackground
Greater Tokyo (Tokyo, Kanagawa, Saitama, Chiba)Highest nationwidePopulation concentration, abundant private operators
Kansai (Osaka, Hyogo, Kyoto)ActiveMajor cities and tourism asset concentration
Kyushu (Fukuoka, Oita, Kumamoto)IncreasingSpillover from the PPP/PFI Promotion Mayors' Conference
TohokuGrowing casesPost-disaster reconstruction experience converting to PPP/PFI
ShikokuNear blankStructural factors detailed below

Three Structural Factors Behind Delayed Adoption

Population scale, private operator absence, and lack of internal administrative structures

Factor 1: Population Scale Constraints

The populations of Shikoku's four prefectural capitals — Takamatsu (~420,000), Matsuyama (~510,000), Tokushima (~250,000), and Kochi (~320,000) — are modest, and no designated city exists. Compared to cities where Park-PFI is thriving — Yokohama (3.74 million), Nagoya (2.3 million), Fukuoka (1.63 million) — the population gap is stark.

Smaller population raises the Park-PFI adoption barrier in three ways:

  • Lower ceiling on park visitors: The visitor base that drives revenue facility sales is inherently limited
  • Weaker private-sector entry incentive: Revenue prospects are harder to establish, weakening major operator motivation
  • Fewer precedent cases: Without examples, municipalities lack confidence that "we can do this too," creating a vicious cycle of delayed adoption

Factor 2: Absence of Private Operators

More than half of municipalities cite "no internal promotion structure" as a PPP/PFI challenge — a nationwide issue that is even more pronounced in Shikoku.

The Shikoku region has few private operators with Park-PFI or Small Concession track records. The incentive for major Tokyo or Kansai-based operators to extend into Shikoku is limited, creating a vicious cycle of "no operators → cannot adopt → operators do not develop."

Factor 3: Lack of Internal Administrative Structures

PPP/PFI adoption requires cross-functional coordination among park management, finance, planning, and legal departments. In Shikoku's smaller municipalities with limited staffing, many cannot assign dedicated PPP/PFI personnel.


Emerging Signs of Change

Sanuki Manno Park sounding and establishment of the Ehime PPP/PFI Regional Platform

Shikoku is not a complete blank. Several noteworthy developments are emerging.

Sanuki Manno Park Sounding

At Sanuki Manno National Government Park (Manno Town, Kagawa Prefecture), a market sounding survey was conducted to explore the potential for private-sector energy introduction.

Conducting a sounding at a national government park represents a significant first step toward public-private partnership in the Shikoku region. A is a low-cost, low-risk method of "asking the private sector first" — an optimal entry point for PPP/PFI adoption.

Ehime PPP/PFI Regional Platform

Ehime Prefecture established the "Ehime PPP/PFI Regional Platform" in March 2022 (Reiwa 4). The aim is to systematically promote PPP/PFI adoption to address the aging of public facilities concentrated during the rapid economic growth period across the prefecture's municipalities.

The regional platform's functions include:

  • Information sharing: Providing PPP/PFI precedent cases and regulatory updates to prefectural municipalities
  • Training and seminars: Conducting PPP/PFI training for municipal officials
  • Matching: Supporting matching between municipalities and private operators
  • Inter-municipal coordination: Supporting joint project consideration across multiple prefectural municipalities

Characteristics of Shikoku's Public Assets

Types of idle facilities, closed schools, and parks with activation potential

The four Shikoku prefectures have numerous public assets that could serve as PPP/PFI targets.

Closed Schools

As declining birth rates progress, closed schools are steadily increasing across Shikoku's four prefectures. Many are located in mountainous areas and on remote islands, with potential for conversion to welfare, tourism, and experiential learning uses.

Idle Public Facilities

Former government buildings, community centers, and teacher housing that have lost their original purpose but lack defined reuse plans exist in municipalities throughout the region. These could serve as Small Concession target facilities, though many cases have not even begun considering activation.

Urban Parks

Urban parks in the four prefectural capitals (Takamatsu, Matsuyama, Tokushima, Kochi) are potential Park-PFI candidate sites. With populations of 250,000 to 510,000, these cities are at a scale where numerous successful Park-PFI cases exist nationwide.

Combination with Tourism Resources

Shikoku's distinctive tourism assets — the 88-temple pilgrimage, the Naruto whirlpools, the Shimanto River, Dogo Onsen — are among Japan's finest. Combining these tourism resources with parks and public facilities could provide visitor-drawing power that compensates for population scale constraints.


Future Developments and Needed Support

What is needed to promote PPP/PFI in Shikoku

What Is Needed to Promote PPP/PFI in Shikoku

① Prefecture-level promotion structures: Extend platforms like Ehime's PPP/PFI Regional Platform to all four Shikoku prefectures. A mechanism for prefectures to compensate for individual municipality capacity gaps is essential.

② Creating small-scale success stories: Rather than targeting large-scale Park-PFI immediately, accumulate small successes of the "single café" type. Success experiences generate subsequent adoption.

③ Inter-prefectural coordination: Shikoku's four prefectures form a relatively compact economic zone where cross-border coordination is effective. Joint sounding events and shared operator pools across the four prefectures are possibilities.

④ Active use of national support programs: The Small Concession Formation Promotion Project's expert dispatch program provides access to expert knowledge at no cost. Shikoku municipalities applying for this program would be a vital first step.

→ For comparison of PPP/PFI methods, see Comprehensive Comparison of 7 PPP Methods.


Fundamentals

Complete Guide to Park-PFI

Comprehensive explanation of the system, procedures, and cases

What Is Small Concession?

Basic guide to the idle facility activation system

Park-PFI Latest Cases and Statistics [2026 Edition]

Statistics across 165 parks and regional trends

References

Park-PFI System Utilization Status (FY2023)

Report on PPP/PFI Promotion Challenges and Support Measures by Stakeholder Type (2017)

Ehime PPP/PFI Regional Platform (2022)

PPP/PFI Case Collection (2024)

Questions to Reflect On

  1. Does your municipality have an internal PPP/PFI promotion structure? If not, what are the barriers?
  2. Shikoku's 'adoption blank' could also be seen as 'an untapped market.' Is there a first-mover advantage to capture?
  3. Does your prefecture have a broad-area support mechanism like Ehime's regional platform?

Key Terms in This Article

Sounding (Market Survey)
A dialogue-based market survey conducted before public tender to gather private sector opinions and ideas on utilizing public assets. Used to pre-validate feasibility and appropriate conditions.
Small Concession
A small-scale PPP/PFI initiative (typically under 1 billion yen) for revitalizing underused public properties such as vacant houses and abandoned schools. MLIT established a dedicated platform in 2024.

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